For this project, our client was the City Archives. We were tasked with designing a campaign aimed at creative students, encouraging them to visit and engage with the City Archives.
I produced an explainer video with a cinematic feel, combining clear storytelling with a visually engaging style. I made a script and a shotlist.
I created a short-form video designed for TikTok and Instagram to engage a younger audience. The video makes use of multiple attention-grabbing techniques to keep viewers hooked from start to finish.